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  1. Pay per click management is a model of advertising in the internet which is used on many and
    different websites.

    It is where most advertisers would pay the web host only
    if and when their ads are being clicked by visitors.
    With the many search engines available, these advertisers
    would typically bid on specific keywords or phrases which are relevant on their services and targeted market.

    These content sites are commonly charged a fixed amount price
    for each click instead of the usual way in a normal bidding system.
    The (CPC) Cost per click on the other hand is the total amount paid by a specific advertiser given to
    the said search engines and even other Internet publishers.

    Every single click on the said advertisement that directs a web surfer or visitor to
    a specific that advertiser's creates. It is very different when Pay per click Management is compared to the common and generalized
    portal. General portals seek to gain high traffic volume
    to a site, while pay per click management is targets the affiliate model, which provides many purchasing opportunities whenever online
    traffic occurs.

    What happens is they offer financial incentives which are in a form
    of percentage revenue. This is directed to affiliated partner
    websites. The affiliates then provide purchase point clicks to the participating merchant.
    It is like a pay for each performance model, and if an affiliate is not successful in generating sales,
    it will represent no such cost to the participating merchant.

    Many variations will include revenue sharing programs, pay-per-click, and banner
    exchange. Websites that uses PPC ads will have an advertisement shown when a
    specific keyword is entered and the said query matches an individual advertiser's keyword list, it is also when a certain content
    site shows relevant topics and content. These kinds of advertisements are called sponsored ads or sponsored links, appearing adjacently to or even above the displayed results
    on search done on search engine pages, or any
    place a web designer chooses to put on a certain website.

    The three biggest network operators and PPC providers are namely, Microsoft adCenter, Yahoo!

    Search Marketing, and Google AdWords. These three
    operate under the same bid-based model. (CPC) Costs per
    click are different depending on the specific search engine and also specific keywords level and number of competition. The only negative factor that PPC advertising strategy and
    model can have is that it is open to abuse and even click fraud.

    Though Google and other major search engines implemented
    automated systems that focus in guarding against such abusive
    click generators created by competitors and misguided web developers.

    SEO Direct UK have been providing services since
    2004 to assist companies generate more sales online. To find out more about SEO Direct UK and how we can help you drive more traffic to
    your website please complete the short form on our
    website at

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